Updated: Apr 13
With my expertise in writing marketing materials for Higher Education and student recruitment, I was delighted to be invited to join a team rewriting the website for a leading UK university.
Working under the umbrella of a well-known agency that specialises in education marketing, I am responsible for all of the undergraduate course entries, as well as some postgrad and landing pages.
It is a welcome opportunity to use my skills to help young people and education-returners to make informed decisions about their future. That is a big responsibility and a serious honour.
I've been using my copywriting skills to make the content:
more appropriate to the audience
customer-focused and benefit-led
active and engaging
concise and easy-to-digest
I look forward to sharing more information when the site goes live.
Get in touch for your content writing needs today.
Libby is a freelance copywriter and content marketer from Newcastle-upon-Tyne. She worked in marketing and communications for 18 years before turning freelance in 2019. She's written for big brands and boutique businesses, crafting customer-friendly marketing content for print and online.