Further & Higher Education copywriting portfolio

Newcastle University prospectus copywriting

I was the lead writer/editor of Newcastle University's flagship undergraduate prospectus for a number of years. My copy established university-wide UG marketing and recruitment messaging. 234pp printed publication plus 500 accompanying pages/tabs of website copywriting.

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Newcastle University city guide copywriting

Working closely with colleagues in the Publications Team on format, I devised and wrote Newcastle University's inaugural city guide for students. This was a strategic project to counter the city's reputation in the media for hard drinking and 'gannin on the lash'.

 

I planned content to highlight the rich diversity of my home city and developed a brand new journalistic tone of voice (very different to the University's usual style). The city guide was very well-received and anecdotally highly influential in student applications.

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City University prospectus copywriting

Working as part of a team of freelance Higher Education copywriters, I was responsible for copywriting 80+ UG and PG course listings, as well as communal content. The role involved interviewing subject matter experts to distil academic information into student-friendly web-optimised copy. Click to read.

Open University copywriting and content

I worked closely with the B2B team at The Open University to create a wide range of content around apprenticeships, executive learning and more. This included webinar and event write-ups, student interviews, thought leadership and more. The relationship culminated in me rewriting the OU B2B website. Click to read.

Terminal Four B2B content writing

CMS provider, Terminal Four, used my strong knowledge of UK university marketing to create articles for their ever-helpful HE marketing blog. Click to read.

Walsall College copywriting

Walsall College is the largest FE college in the Midlands. I've enjoyed regular work with their marketing team, writing B2C and B2B campaign materials, thought leadership pieces and email sequences.