Higher Education copywriter

I have almost a decade of experience writing prospectuses and student ecruitment materials for universities and colleges.

My Higher Education copywriting experience


I worked in-house for Newcastle University for eight years, creating student-focused marketing materials to promote the university and the city. 

Since then, I've worked in a project team on a large-scale website rewrite for a London university. And I'm now working on B2B marketing for a national name in online learning.


I'm keen to continue to use my expertise to help universities recruit high-calibre students.

I have written:

  • full print prospectuses

  • full online prospectuses

  • city guides and destination marketing

  • subject brochures and web pages

  • parent guides

  • career information

  • accommodation 


My Higher Education copywriting services


  • Copywriting and copyediting for prospectuses (online and in print)

  • B2C student recruitment copy

  • B2B content for apprenticeships and in-work learning

  • Course copy

  • Explainer video scripts​

  • Webinar write-ups

  • Email copy

  • Instructional / functional information

  • Mobile optimisation

  • Conversion optimisation

  • Search engine optimisation


'I worked with Libby when she was part of the Marketing team at Newcastle University. Libby was always somebody I enjoyed working with. She was always willing and able to listen and process ideas and comments. Projects we worked on together were undoubtedly better as a result of Libby's insight.'

​Tom, Communications Manager, Newcastle University

Get In Touch


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© 2020. Design and text by Libby at Write on Tyne. Yup, I design stuff too.