Copywriting & content fundamentals

WTF? 40 marketing acronyms all content marketers MUST know

Long-tail keywords: what are they and how do they improve your search ranking?

How to use keyword modifiers: to rank, convert and boost sales

The buyers' journey explained: how to use different marketing content to nurture prospects

How to write a copywriting brief [with swipe-ready examples]

What’s the best length for a blog post in 2021?

What's a lead magnet and why do I need one?

Say what? Eight unexpected things I’ve learnt in my first year as a freelance copywriter

Can't get the staff? How to write better recruitment materials

Buy cheap, pay twice: the real cost of bargain-basement copywriting

What’s the difference between B2B and B2C marketing?

What is the marketing mix? Hit the sales sweet spot with this mixed-up method

How to write a killer call-to-action: ten tips to transform your conversion rate using CTAs

Stop saying you've got OCD

Five formatting tips to turbocharge your web text

How hiring a copywriter can make you money