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Copywriting & content fundamentals
Learn the foundations of effective content and copywriting with these easy-to-read expert guides.
Illustrations by the fabulous James Bevelander
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top of page
Copywriting & content fundamentals
Learn the foundations of effective content and copywriting with these easy-to-read expert guides.
![What are ToFu and BoFu in content marketing? [With 12 BoFu content examples for SaaS]](https://static.wixstatic.com/media/159980_37ec34950c1f4c4dbaba546e0abb2716~mv2.png/v1/fill/w_1770,h_1000,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/159980_37ec34950c1f4c4dbaba546e0abb2716~mv2.png)
![What are ToFu and BoFu in content marketing? [With 12 BoFu content examples for SaaS]](https://static.wixstatic.com/media/159980_37ec34950c1f4c4dbaba546e0abb2716~mv2.png/v1/fill/w_1168,h_660,fp_0.50_0.50,q_95,enc_avif,quality_auto/159980_37ec34950c1f4c4dbaba546e0abb2716~mv2.png)
![How to write a copywriting brief [with swipe-ready examples]](https://static.wixstatic.com/media/159980_b18182aea4f940a0a1a42b9ca42a0808~mv2.png/v1/fill/w_1770,h_1000,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/159980_b18182aea4f940a0a1a42b9ca42a0808~mv2.png)
![How to write a copywriting brief [with swipe-ready examples]](https://static.wixstatic.com/media/159980_b18182aea4f940a0a1a42b9ca42a0808~mv2.png/v1/fill/w_1168,h_660,fp_0.50_0.50,q_95,enc_avif,quality_auto/159980_b18182aea4f940a0a1a42b9ca42a0808~mv2.png)
Illustrations by the fabulous James Bevelander
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