Copywriting & content fundamentals

What are ToFu and BoFu in content marketing? [With 12 BoFu content examples for SaaS]

How to boost SEO for blog posts: the anatomy of a search-optimized blog post

What is the FAB framework in copywriting?

Pain points and dream states in copywriting: what are they and how do they work?

15+ copywriting techniques you need to know: for more persuasive, professional copy

Social proof in copywriting: what is it and how do you use it?

Research for copywriters: introducing VOC and VOM research

What is the Rule of One in copywriting? A beginner's guide

Why hire a professional content writer?

Copywriting vs content writing: what’s the difference and why does it matter?

My content and copywriting process: 5 steps to project success

How to build topical authority: the complete beginners’ guide

WTF? 40 marketing acronyms all content marketers MUST know

Long-tail keywords: what are they and how do they improve your search ranking?

The buyers' journey explained: how to use different marketing content to nurture prospects

How to use keyword modifiers: to rank, convert and boost sales

How to write a copywriting brief [with swipe-ready examples]

What’s the best length for a blog post in 2023?

What's a lead magnet and why do I need one?

Say what? Eight unexpected things I’ve learnt in my first year as a freelance copywriter

Can't get the staff? How to write better recruitment materials

Buy cheap, pay twice: the real cost of bargain-basement copywriting

What’s the difference between B2B and B2C marketing?

What is the marketing mix? Hit the sales sweet spot with this mixed-up method

How to write a killer call-to-action: 12 tips to transform your conversion rate using CTAs

Stop saying you have OCD

Feel like a fraud? Don't let LinkedIn fool you

Seven web copy formatting hacks: for higher engagement and conversions

Why hire a copywriter instead of doing it yourself