Copywriting & content marketing insights

Seriously strategic stuff (just with bad puns and great graphics)

How to use long-tail keywords to rank on Google

How to use keyword modifiers: to rank, convert and boost sales

The buyers' journey explained: how to use different marketing content to nurture prospects

How to write a copywriting brief [with swipe-ready examples]

What’s the best length for a blog post in 2021?

What's a lead magnet and why do I need one?

Say what? Eight unexpected things I’ve learnt in my first year as a freelance copywriter

Can't get the staff? How to write better recruitment materials

Buy cheap, pay twice: the real cost of bargain-basement copywriting

What’s the difference between B2B and B2C marketing?

What is the marketing mix? Hit the sales sweet spot with this mixed-up method

How to write a killer call-to-action: ten tips to transform your conversion rate using CTAs

Five formatting tips to turbocharge your web text

How hiring a copywriter can make you money

Illustrations by the fabulous James Bevelander

Join my mailing list

Join literally dozens of people who find me funny and subscribe to my monthly newsletter. You'll get all of my insights straight to your inbox, plus occassional special offers.