My content and copywriting process: 5 steps to project success
Why hire a content writer? [Hint: they'll make you money]
How to build topical authority: the complete beginners’ guide
WTF? 40 marketing acronyms all content marketers MUST know
Long-tail keywords: what are they and how do they improve your search ranking?
How to use keyword modifiers: to rank, convert and boost sales
The buyers' journey explained: how to use different marketing content to nurture prospects
How to write a copywriting brief [with swipe-ready examples]
What’s the best length for a blog post in 2021?
What's a lead magnet and why do I need one?
Say what? Eight unexpected things I’ve learnt in my first year as a freelance copywriter
Can't get the staff? How to write better recruitment materials
Buy cheap, pay twice: the real cost of bargain-basement copywriting
What’s the difference between B2B and B2C marketing?
What is the marketing mix? Hit the sales sweet spot with this mixed-up method
How to write a killer call-to-action: ten tips to transform your conversion rate using CTAs
Stop saying you've got OCD
Feel like a fraud? Don't let LinkedIn fool you
Five formatting tips to turbocharge your web text
How hiring a copywriter can make you money
Illustrations by the fabulous James Bevelander