It's not about me.
But since you asked...
Hello, I'm Libby
After almost 20 years working in marketing and communications, I decided to quit my day job and become a freelancer.
I'd spent most of my 30s struggling to come to terms with infertility. Then hit 40 and...boom...baby! After that mini miracle, sitting in an office 9-5 didn't seem like my top priority. And so, a year after hatching a tiny human, I launched my latest baby into the world: Write on Tyne.
In 2020, I was delighted to be named the Content Marketing Association's 'Best Freelancer' in their International Content Marketing Awards.
I get it...
As a former marketing manager myself, I understand the challenge of balancing creativity with the demands of the role. My freelance life is dedicated to helping time-poor marketers deliver high-quality projects.
I work with clients from the UK, USA and Europe to deliver high-quality content, with minimum stress and maximum impact. Proven processes, a strong portfolio and bags of marketing expertise help me bring clients' vision to life. An old hand - but never old hat - I'm a sounding board for strategy and full of creative ideas.
Happy to help
I love using my skills and experience to help other people. I get a kick from helping marketers ace their objectives. And I really like helping customers solve their challenges with relevant and readable content for every stage of their journey.
And that doesn't happen with boring brochures, blah-blah blogs, weary websites or corporate snooooozeletters. It happens with engaging, helpful, human content...which is exactly what I write.
More than just writing...
I've worked in marketing and communications for almost 20 years. So I can support you with more than just writing. Clients tell me they love having someone with my knowledge to help them:
explore and refine strategy
brainstorm creative ideas
proactively suggest improvements and approaches
I am also skilled in design and content management systems. This means I can upload content directly to your site, design social media graphics and typeset whole publications.
CIM-qualified, first-class English degree
HubSpot and CopyHackers certified
20+ years of professional experience
Communications Manager for national charity
Writer of marketing materials for Russell Group university
Publications Manager for national academic charity
Marketing and editorial roles at specialist publishers
Various voluntary and freelance communications work
I love creative writing and wordplay. Where it is appropriate to your business, I'll help you stand out with strong copy that surprises and delights your audience.
I'll write your materials in a tone of voice and style that suits your brand and your readers. I'll never alienate your audience with copy that doesn't feel authentically YOU.
I don't agree with using big words just to look clever. I write clear copy in plain English, to make your materials accessible without ever dumbing-down your message.
I won't tell tall tales to make sales. I create honest, benefit-led text that conveys your USPs and builds your brand, without bending the truth.