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Why hire a copywriter instead of doing it yourself

Updated: Oct 30, 2023

It makes me so sad when I see businesses writing their own marketing copy. Not because it is costing me money. But because it is costing them money.

Hiring a professional copywriter can boost your brand, attract your ideal customer, and convert website visits into sales. Meaning more money for your business.

Illustration of a computer game character jumping under a block and releasing a coin - illustrating why to hire a copywriter - they make you money!

Writing your own website is a false economy

You work hard to run your business. You surround yourself with the best people to deliver your services. But you're still writing your own website and brochures?

You're making a costly mistake.

By writing your own marketing materials you might be:

  • Missing out on visitors to your site

  • Under-selling what you offer

  • Not closing valuable sales

  • Wasting your precious time

And that means you've missed the opportunity to

  • Win customers

  • Make sales

  • Grow your business

  • Maybe even retire early

There's no doubt about it - DIY or cheap copywriting costs you money!


Copywriting is a specific skill - have you got it?

Writing seems easy. You just put one word after another until you've said what you want to say, right?

Actually, writing to attract and influence customers is a specific skill. One that can bring in new clients and make sales if you get it right.

But get it wrong and you'll be wasting time and money on marketing materials that don't work.

Professional copywriters are experts in writing that persuades and influences people. They use proven copywriting techniques and SEO methods to...

  • Attract the right customers

  • Make them want what you offer

  • Persuade them to purchase


Professional copywriting: why walk when you can run?

Professional copywriting is like the Olympic 100-metres sprint compared to a walk in the park.

Most people can walk, putting one foot in front of the other. But to compete and win professionally? That takes specific talent, training and experience.

People who write professionally are the pro-athletes of sales and marketing. A

nd you'd better believe you're in a competition. For attention, for customers, and for sales.

Hire a pro copywriter to get the competitive advantage you need to win.


Why hire a professional copywriter?

Your skills lie elsewhere

I can't plumb, bake cakes, plaster, decorate, groom pets, run a restaurant... but I can write brilliant brochures and winning websites. Clever business owners know when to hire in help. If writing isn't your thing, outsource it for better results.

You're too close

You know everything about your business. Maybe too much. You're too close to think about what your customer needs to know. You get bogged down in detail and miss the bigger picture. A professional copywriter can tap into your knowledge and turn it into compelling calls to action that your customer can't resist.

You've not got time

You're living the dream and running your own business, but I know that's not easy. When was the last time you had an evening or weekend without working? You haven't got time to struggle to find the right words for your website, blog or social media. Let a professional take the pressure off, so you can have the evening off.

You don't know the tricks of the trade

Professional writers have specialist skills that attract customers, guide them through your website, and their interest into action. We use copywriting research techniques to understand what customers want - and copywriting techniques to give it to them. We don't just write, we sell. And isn't that what you want to do?


What are the benefits of hiring a professional copywriter?

More traffic

Copywriters know how to perform on-page SEO - search engine optimization. This uses keywords and other techniques to make your website and content rank more highly in search engine results. This helps you reach more people online.

More conversions

Copywriters use their creative skills to get to the heart of your brand and messaging. They can help you tell your story and sell your products better than someone with no copywriting experience. This expertise helps convert more visitors into customers.

Higher quality content

Professional copywriters create persuasive, well-written, error-free copy that resonates with your audience. This improves brand reputation and converts website visitors into customers. They also know how to move a customer through your website, so you don't lose them in dead-ends or confusing calls-to-action.

Time savings

Hiring a professional copywriter frees up your time and resources, allowing you to focus on your core business activities. Instead of struggling to write copy yourself, you can delegate this task to a specialist, ensuring that the job is done efficiently and effectively.

More sales

More traffic and more conversions should result in more sales and revenue, delivering ROI on your investment If your website is failing to convert visitors into customers, you're losing money that's rightfully yours. Hiring a copywriter can cost a fraction of the money it'll make you.


Ready to boost your business?

If you're ready to win more custom and make more sales, professional copywriting is a small-business must-have.

If you're interested in hiring a copywriter but don't know how, get in touch for a chat. I'll help you through the process, making it as painless and easy as possible. If you decide to hire me, I'll:

  • look at your existing marketing materials

  • think about what your customers need to know to take action

  • come back to you with practical improvements

Ready to boost your business? Email today.


Photograph of copywriter Libby Marks, leaning on a glass wall in a modern office, wearing a fabulous leopard print dress.

About the author

Libby Marks is an award-winning copywriter and content marketer. After 15+ years in marketing and communications, she escaped the 9-to-5 and started Write on Tyne.

Write on Tyne is a small content and copywriting agency dedicated to making marketing managers' lives easier.

We provide top-notch copy for campaigns, content marketing, and websites - underpinned by expertise in marketing strategy and SEO.


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