What are ToFu and BoFu in content marketing? [With 12 BoFu content examples for SaaS]
Wondering what's the difference between ToFu and BoFu content? Looking for ideas for BoFu content for your business? Need best practices...
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How to boost SEO for blog posts: the anatomy of a search-optimized blog post
Learn the on-page elements that boost SEO for blog posts. From title tags and internal links, to alt text and author bios, discover...
What is the FAB framework in copywriting?
FAB stands for Features, Advantages, and Benefits. It's one way professional copywriters turn interest into action, and readers into...
Pain points and dream states in copywriting: what are they and how do they work?
Agitating pain points - and emphasizing dream states - in your marketing copy increases engagement and conversions. This quick read will...
15+ copywriting techniques you need to know: for more persuasive, professional copy
Not all writing is copywriting. Copywriting is writing with a purpose - to attract, engage, and convert your ideal customer. If you're...
Social proof in copywriting: what is it and how do you use it?
Social proof builds credibility and trust, shortcutting customer objections and boosting conversions. But what is it, how can you find...
Research for copywriters: introducing VOC and VOM research
The best brand messages don’t always come from your copywriters. They come from your customers. Discover how Voice-of-Customer and...
What is the Rule of One in copywriting? A beginner's guide
The Rule of One means focusing on one specific reader, with one specific problem, and one clear message about how you’re going to solve...
Why hire a professional content writer?
Why would you pay a content writer when you can just write blog posts yourself? Or get AI to write articles in seconds? This is the...
Copywriting vs content writing: what’s the difference and why does it matter?
Copywriting and content writing are two distinct forms of commercial writing used in sales and marketing. Although they’re often confused...
My content and copywriting process: 5 steps to project success
You're a marketer. You know how important process is. Here's my content and copywriting process - for successful projects every time.
How to build topical authority: the complete beginners’ guide
Your jargon-free guide to building topical authority as part of your SEO content marketing strategy Topical authority makes you a Goliath...
WTF? 40 marketing acronyms all content marketers MUST know
Slurping your way through alphabet soup wondering WTF all these content marketing acronyms mean? Kiss confusion goodbye and pucker up for...
Long-tail keywords: what are they and how do they improve your search ranking?
Using long-tail keywords improves your chance of ranking highly in search engine results pages. Not only that, they help you attract...
The buyers' journey explained: how to use different marketing content to nurture prospects
Mapping your marketing content to the buyers' journey can seriously improve your sales funnel. But what exactly is the buyers' journey in...
How to use keyword modifiers: to rank, convert and boost sales
Keyword modifiers improve your rankings and help you reach more relevant buyers. That means greater visibility, higher click-through rate...
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How to write a copywriting brief [with swipe-ready examples]
Commissioning copy but getting pants results? It could be a problem with your briefs. Here's how to write a brilliant brief for better...
What’s the best length for a blog post in 2023?
Does size matter? Is length really important? When it comes to blog posts, is bigger better? We're looking at the best length for a blog...
What's a lead magnet and why do I need one?
As a marketer or small business owner, you might hear the phrase ‘lead magnet’ thrown around like everyone knows what it means. But if...
Say what? Eight unexpected things I’ve learnt in my first year as a freelance copywriter
Here's eight unexpected things I've learnt in my first year as a freelance copywriter. From tax being a bastard to LinkedIn being lovely.
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