Using long-tail keywords improves your chance of ranking highly in search engine results pages. Not only that, they help you attract...

Keyword modifiers improve your rankings and help you reach more relevant buyers. That means greater visibility, higher click-through rate...

Mapping your marketing content to the buyers' journey can seriously improve your sales funnel. But what exactly is the buyers' journey in...

Commissioning copy but getting pants results? It could be a problem with your briefs. Good briefs cover all the essentials and leave...

The real truth about content that not only ranks, but actually delivers on your strategy. The front page of Google search is the Holy...

As a marketer or small business owner, you might hear the phrase ‘lead magnet’ thrown around like everyone knows what it means. But if...

Here's eight unexpected things I've learnt in my first year as a freelance copywriter. From tax being a bastard to LinkedIn being lovely.

If you can't get the staff, maybe you suck? I don’t mean as a company. I’m sure you’re all candy floss fountains and three-day weeks. But...

Why cheap copy costs more and delivers less. Yesterday my hubby was wearing a t-shirt that makes me smile. Eleven years ago we were...

Getting to grips with these two audiences is fundamental for any marketer or copywriter. B2B and B2C are very different beasts and...

Marketing is a pic-n-mix of seven different elements. Combine them in the right way to meet your customers' needs and you'll hit the...

If your website isn't converting visitors into customers, you might have a problem with your CTAs. A CTA is the little nudge you give...

Five simple formatting tips to make your website text easy to read, user-friendly and ready to convert. Can bullet points help convert...

Hiring a professional copywriter can boost your brand, attract your ideal customer, and convert website visits into sales.