Copywriting

How to write a copywriting brief [with swipe-ready examples]

Commissioning copy but getting pants results? It could be a problem with your briefs. Good briefs cover all the essentials and leave...

What’s the best length for a blog post in 2021?

The real truth about content that not only ranks, but actually delivers on your strategy. The front page of Google search is the Holy...

What's a lead magnet and why do I need one?

As a marketer or small business owner, you might hear the phrase ‘lead magnet’ thrown around like everyone knows what it means. But if...

Say what? Eight unexpected things I’ve learnt in my first year as a freelance copywriter

Here's eight unexpected things I've learnt in my first year as a freelance copywriter. From tax being a bastard to LinkedIn being lovely.

Can't get the staff? How to write better recruitment materials

If you can't get the staff, maybe you suck? I don’t mean as a company. I’m sure you’re all candy floss fountains and three-day weeks. But...

Buy cheap, pay twice: the real cost of bargain-basement copywriting

Why cheap copy costs more and delivers less. Yesterday my hubby was wearing a t-shirt that makes me smile. Eleven years ago we were...

What’s the difference between B2B and B2C marketing?

Getting to grips with these two audiences is fundamental for any marketer or copywriter. B2B and B2C are very different beasts and...

What is the marketing mix? Hit the sales sweet spot with this mixed-up method

Marketing is a pic-n-mix of seven different elements. Combine them in the right way to meet your customers' needs and you'll hit the...

How to write a call-to-action: slaying the big bad 'so what?'

If you want your marketing materials to earn their keep, here are some things you want people to do after reading them. Call you for a...

Five formatting tips to turbocharge your web text

Five simple formatting tips to make your website text easy to read, user-friendly and ready to convert. Can bullet points help convert...

How hiring a copywriter can make you money

It makes me so sad when I see businesses writing their own marketing copy. Not because it is costing me money. But because it is costing...

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