Copywriting

My content and copywriting process: 5 steps to project success

You're a marketer. You know how important process is. Here's my content and copywriting process - for successful projects every time.

Why hire a content writer? [Hint: they'll make you money]

Why would you pay a content writer when you can just write blog posts yourself? Or get AI to write articles in seconds? This is the...

How to build topical authority: the complete beginners’ guide

Your jargon-free guide to building topical authority as part of your SEO content marketing strategy Topical authority makes you a Goliath...

WTF? 40 marketing acronyms all content marketers MUST know

Slurping your way through alphabet soup wondering WTF all these marketing acronyms mean? Kiss confusion goodbye and pucker up for...

Long-tail keywords: what are they and how do they improve your search ranking?

Using long-tail keywords improves your chance of ranking highly in search engine results pages. Not only that, they help you attract...

How to use keyword modifiers: to rank, convert and boost sales

Keyword modifiers improve your rankings and help you reach more relevant buyers. That means greater visibility, higher click-through rate...

The buyers' journey explained: how to use different marketing content to nurture prospects

Mapping your marketing content to the buyers' journey can seriously improve your sales funnel. But what exactly is the buyers' journey in...

How to write a copywriting brief [with swipe-ready examples]

Commissioning copy but getting pants results? It could be a problem with your briefs. Good briefs cover all the essentials and leave...

What’s the best length for a blog post in 2021?

The real truth about content that not only ranks, but actually delivers on your strategy. The front page of Google search is the Holy...

What's a lead magnet and why do I need one?

As a marketer or small business owner, you might hear the phrase ‘lead magnet’ thrown around like everyone knows what it means. But if...

Say what? Eight unexpected things I’ve learnt in my first year as a freelance copywriter

Here's eight unexpected things I've learnt in my first year as a freelance copywriter. From tax being a bastard to LinkedIn being lovely.

Can't get the staff? How to write better recruitment materials

If you can't get the staff, you may suck... I don’t mean as a company. I’m sure you’re all candy floss fountains and three-day weeks. But...

Buy cheap, pay twice: the real cost of bargain-basement copywriting

Why cheap copy costs more and delivers less. A good and faithful servant Yesterday my hubby was wearing a t-shirt that makes me smile....

What’s the difference between B2B and B2C marketing?

Getting to grips with these two audiences is fundamental for any marketer or copywriter. B2B and B2C are very different beasts. Knowing...

What is the marketing mix? Hit the sales sweet spot with this mixed-up method

Marketing is a pic-n-mix of seven different elements. Combine them in the right way to meet your customers' needs and you'll hit the...

How to write a killer call-to-action: ten tips to transform your conversion rate using CTAs

If your website isn't converting visitors into customers, you might have a problem with your CTAs. A CTA is the little nudge you give...

Stop saying you've got OCD

OCD isn't checking the cooker is off or touching door handles ten times. It isn't Sheldon Cooper cute. It is debilitating and cruel.

Feel like a fraud? Don't let LinkedIn fool you

Overcoming Imposter Syndrome online Have you ever logged into LinkedIn, eager to find out what’s happening in the world of work, and...

Five formatting tips to turbocharge your web text

Five simple formatting tips to make your website easy to read, user-friendly and ready to convert. Can bullet points help convert...

How hiring a copywriter can make you money

Hiring a professional copywriter can boost your brand, attract your ideal customer, and convert website visits into sales.

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