Can't get the staff? How to write better recruitment materialsIf you can't get the staff, you may suck... I don’t mean as a company. I’m sure you’re all candy floss fountains and three-day weeks. But...
Buy cheap, pay twice: the real cost of bargain-basement copywritingWhy cheap copy costs more and delivers less. A good and faithful servant Yesterday my hubby was wearing a t-shirt that makes me smile....
What’s the difference between B2B and B2C marketing?Getting to grips with these two audiences is fundamental for any marketer or copywriter. B2B and B2C are very different beasts. Knowing...