Don't DIY your website copywriting

So many businesses make the mistake of paying for web design but writing the copy themselves. 

​

Effective websites don't just present text on a page. They use tried-and-trusted copywriting techniques to guide the reader from passing interest to making a purchase.

They apply best practice to ensure your website can be found through search engines. And create an optimum user experience to keep them on the page longer.

​

If you don't know how to do that, please don't risk DIY web copy. It'll cost you a lot more than it saves, through poor visibility and lost sales.