Copywriting for websites
Don't DIY your website copywriting
So many businesses make the mistake of paying for web design but writing the copy themselves.
Effective websites don't just present text on a page. They use tried-and-trusted copywriting techniques to guide the reader from passing interest to making a purchase.
They apply best practice to ensure your website can be found through search engines. And create an optimum user experience to keep them on the page longer.
If you don't know how to do that, please don't risk DIY web copy. It'll cost you a lot more than it saves, through poor visibility and lost sales.