Copywriting services

What is copywriting?

 

Good copywriting is the magic wand that makes all marketing materials more effective. 

 

Copywriting is the art of inspiring, influencing and converting customers. It's more than just words on a page. It requires an in-depth understanding of audience needs as well as the technical skills required to write for different formats.

 

Good copywriting can create more sales, boost your brand and make your website more effective.  

 

As it's a branch of marketing, it makes sense to hire a copywriter with marketing experience. Someone who knows their AIDA process as well as their alliteration. Someone like this CIM-qualified former marketing manager...

Hire me for:

  • Marketing materials

  • Websites

  • Individual webpages

  • Brochures

  • Prospectuses

  • Publications

Specialisms:

  • Website copywriting

  • Mobile-optimised copywriting

  • Long publications

 

Content writing services

What is content marketing?

 

Content marketing is a non-intrusive way to introduce new customers to your brand... 

When did you last willingly watch an advert? And the last time you remember one you loved? More likely, you've blocked ads on your computer and watch ad-free shows on Netflix.

 

Modern consumers don't want intrusive ads, they want information that adds value. From informative blog posts that answer questions they're searching on Google, to quizzes to make their commute go quicker.

 

And if you're the brand providing that content...you've attracted customers right to your website. 

Great content reinforces your brand personality, your authority and your trustworthiness with customers...and the search engines. Meaning you rank higher and are recognised more. 

Hire me for:

  • Blog posts

  • Ebooks​

  • White papers

  • Articles​

Specialisms:

  • Idea generation

  • Translating complex topics into conversational content

  • Long-form content

  • Words + design​

 

Copywriting consultancy

Training and guidance 

Wondering what to blog about? Need to upskill staff in copywriting and content? 

Benefit from my 15+ years' expertise. Training, tone of voice guidance, marketing reviews... Get in touch for a bespoke solution for your business today.

Hire me for:

  • Training​

  • Brand voice

  • Editorial guidelines

  • Marketing review

  • Content idea generation​

 

I'd love to hear from you. Email me. You can connect through social media too.

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© 2020. Design and text by Libby at Write on Tyne. Yup, I design stuff too.