Copywriting

What is copywriting?

 

Good copywriting is the magic wand that makes all marketing materials more effective. 

 

Copywriting is the art of inspiring, influencing and converting customers. It's more than just words on a page. It requires an in-depth understanding of audience needs as well as the technical skills required to write for different formats.

 

Good copywriting can create more sales, boost your brand and make your website more effective.  

 

As it's a branch of marketing, it makes sense to hire a copywriter with marketing experience. Someone who knows their AIDA process as well as their alliteration. Someone like this CIM-qualified former marketing manager...

Hire me for:

  • Marketing materials

  • Whole websites

  • Individual webpages

  • Brochures

  • Prospectuses

  • Publications

Specialisms:

  • Mobile-optimisation

  • 'Copy doctor' website reviews

  • Long publications

 

Content & blogs

What is content marketing?

 

Content marketing is a non-intrusive way to introduce new customers to your brand... 

When did you last willingly watch an advert? And the last time you remember one you loved? More likely, you've blocked ads on your computer and watch ad-free shows on Netflix.

 

Modern consumers don't want intrusive ads, they want information that adds value. From informative blog posts that answer questions they're searching on Google, to quizzes to make their commute go quicker.

 

And if you're the brand providing that content...you've attracted customers right to your website. 

Great content reinforces your brand personality, your authority and your trustworthiness with customers...and the search engines. Meaning you rank higher and are recognised more. 

Hire me for:

  • Blog posts

  • Ebooks​

  • White papers

  • Quizzes

  • Articles​

Specialisms:

  • Idea generation

  • Translating complex topics into conversational content

  • Long-form content

  • Words + design​

 

Consulting

Training and guidance 

Need help finding the right voice for your business? Not sure where to start with your website?

 

Wondering what to blog about? Need to upskill staff in copywriting and content? 

I have over 15 years' experience in marketing, communications, publications, copywriting and content.

 

Whatever your business needs, I can help. 

Training prices start at £300 for a half day, £500 for a full day, for up to 10 delegates.

Get in touch for a bespoke solution for your business today.

Hire me for:

  • Training​

  • Brand voice

  • Editorial guidelines

  • Marketing review

  • Content idea generation

Specialisms:

  • Startups / small businesses

  • Copywriting

  • Blogging

  • Marketing publications

  • Mobile optimisation

 

I'd love to hear from you. Email me. You can connect through social media too.

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© 2020. Design and text by Libby at Write on Tyne. Yup, I design stuff too.