I was so happy when small business owner, Aisha, asked me to help with her business branding and marketing. Especially since it was Aisha who persuaded me to branch out into business as a freelance copywriter.
Branding, website copywriting, website design and social media graphics for www.handy-helpers.org
Starting from scratch
Aisha had already designed her own business logo but was struggling to know how to market her business. We discussed what she wanted to achieve and agreed she needed to:
make herself stand out from the crowd with professionalism and personality
use social media as a low-cost local way to raise awareness
create a website to provide additional information and authority
As all good marketers know, you' sell the sizzle not the steak'. Which means you sell the benefit that the customer gets, not the product you offer.
In the case of Aisha's cleaning and home care service, the 'sizzle' is the fact that busy working professionals get to enjoy their free time instead of doing house work.
I came up with the concept of 'your free time should be me time' and developed a series of social media graphics to share. We harnessed the power of puns to make sure they were memorable.
The website came next. Aisha offers a range of services, so the website needed to catch the attention of a wide range of readers, whether they wanted a cleaner, a gardener or something else entirely.
To do this, I used an attractive scrolling header image at the top of the page, demonstrating the different services she offers.
The website also includes details about each of her services, and an About page that really demonstrates Aisha's motivations as an independent female business owner.
Aisha went from virtually unknown to fully booked in a matter of weeks. She says:
'Starting a new business on my own was a really daunting prospect, with no marketing experience or knowledge. That was until I used Write on Tyne. I cannot recommend or thank Libby enough. She has helped my business grow from three bookings per week to now being full weeks in advance.'