Copywriting for publications for national brands, small businesses and charities.
As part of the Marketing and Student Recruitment team, I was responsible for researching and writing the undergraduate prospectus for a number of years. This flagship publication set the tone and messaging for all recruitment materials for the year.
At 230+ pages, this was a substantial and sustained writing project requiring exceptional attention to detail. I also wrote 500+ pages of web content to promote each of the undergraduate degree programmes.
STUDENT CITY GUIDE
An innovative first for Newcastle University, I wrote this city guide in response to negative press attention surrounding Geordie Shore and reports of drinking culture in the city.
As staff writer for the University, I sought to celebrate the diverse delights of our beautiful city-of-bridges, including world-class culture, sporting success, and picture-perfect parks.