Universities and colleges needed to step up their digital communication game when the world went virtual in 2020. With my copywriting expertise in the HE sector, I was delighted to support a top UK college's marketing team to enhance their B2B and B2C marketing and comms. The client The largest Further Education provider in their region, this UK college needed to rework its communication to reach current and prospective students better. The college provides qualifications for
When Bright, the creators of the Asset Bank digital asset management system, needed content to deliver their marketing strategy, I knew I could help. As a former marketing manager, who has purchased and rolled out Asset Bank in the past, I know exactly how the system works. And just how useful it is for storing and sharing marketing assets like photos, videos and audio. So I jumped at the chance to use this DAM expertise to write several ebooks for customers AFTER purchase. '
The client My client was a marketing agency that specialises in the Higher Education sector. They'd been hired by a top London university to help write the content for their brand new web design. They needed content for hundreds of courses spanning undergraduate and postgraduate programmes, as well as information about the student experience, such as accommodation and location. The challenge Online prospectuses need to work hard. HE is a crowded marketplace and degrees are hi
Transmit Startups is a financial services provider based in the North East. The team knew they needed high-quality content to attract potential customers to their website. But they didn't know where to get it. Luckily, social-savvy Marketing Manager Suzy sent out the Bat-signal over Twitter: 'Can anyone recommend a copywriter for a three-month contract?' And her call for help reached Write on Tyne. Working closely with the lovely Suzy - and in partnership with a local SEO age